Heritage Handshake is a free website for Canadian small business owners who want to sell their business themselves. Owners can list a business at no cost, stay private until they choose to share details, and talk to buyers directly without paying a broker's commission. The site has a free business valuation calculator, printable checklists, and plain-language guides on preparing a business for sale, selling to an employee and succession planning. For owners who want more structure, there is an optional C$99 ReadyToSell Pack of worksheets and templates at https://sellmybusinessdirect.com/ready-to-sell. Buyers can browse Canadian businesses for sale for free.