Best Privacy-First Analytics Tools

Google Analytics tracks everyone by default and needs a cookie banner to stay legal. These don't. Every tool here is lightweight, respects visitors, and still tells you what you actually need to know.

Curated by the Ignlab Launch team

  1. 1

    Plausible

    Analytics

    The one that made "privacy-friendly analytics" a category. Simple, fast, EU-hosted option available.
  2. 2

    Fathom Analytics

    Analytics

    Similar pitch to Plausible with a slightly more polished dashboard — good if you want email reports out of the box.
  3. 3

    Simple Analytics

    Analytics

    One of the earliest cookie-free alternatives; solid if you want a proven, mature product.
  4. 4

    Umami

    Analytics

    Open-source and self-hostable — run it on your own server and own the data outright.
  5. 5

    GoatCounter

    Analytics

    Built by one developer, stays radically minimal. Good fit if Plausible still feels like too much.
  6. 6

    Pirsch

    Analytics

    Cookie-free with a generous free tier for small sites, EU-based.
  7. 7

    Seline

    Analytics

    Newer entrant, clean UI, positions itself as a lighter Google Analytics replacement.

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